ABOUT

We're a bunch of planet Earth citizens and we want to help out. Everybody already knows about the climate dilemma and the fact that all of us need to step up. But every day things seem to get in the way for most of us…

The hard core messages from scientists and world leaders doesn't get through to people fast enough. They try hard to reach out, but it is not easy. We're here to help them

UN GOALS = OUR MISSION

United Nation's 2030 agenda consists of
17 main goals, 169 sub-goals, 15.000 words and

more than 100.000 characters.

Awesome, but nobody is gonna read them.

So we made it our mission to make more people:

– Understand the goals

– Love to be a part of them
– Care for them
– Live them

WE SAY BYE TO OLD-SCHOOL

We need your help to make the world understand the obvious: That it is smarter and more fun to step up, than to keep going with the hopeless old-school lifestyle we have been dealing with for some 50 years or so. We have to go all in with UN's 17 goals. We have to find new smarter ways of living. Starting now. Period.

A good start is to start sharing:

WE EMBRACE BEACH ENERGY

We believe in the powerful energy carried out by good news and positive attitudes. Like the intense energy delivered in a happy smile. Or the epic energy in a beach party... embracing renewable energy from the glorious sun, the sizzling wind and the powerful waves.

But we also believe in cold facts.

The fact is that our planet will survive. We, the humans and other species, are the ones that will suffer and be extinct. It has happened before – the dinosaurs died 65 millions of years ago, but mighty Mother Earth is still alive and kicking. See?

WE BELIEVE WE CAN FIX IT

So, we seriously need to change the way we live here and now... yada-yada-yada, it is not a joke any longer. The good news is that it is still fixable.

Yes, we still have pretty good odds if we get people to start making the change now. That is why we established our agenda – to bring the good odds into people's minds and hearts.

We believe in a combo with good news for the mind and cold kicks in the b*tt. The latter usually works pretty well for people who want to make a change, but just don't know where o start.

Here is our way to help humanity get it fixed:

1. We pimp agendas.

2. We share knowledge.

3. We party together.

Join us.

For yours and everybody else's sake.

*Microsoft Attention Spans 2015 | Gold fish photo: Dr Tom Bailey – http://aquariumfish.net

§2 – THE SPEECH PIMP PRINCIPLE

We invite cool speakers to give speeches about great progress. If they can't convey what needs to be said, in 3 minutes at a beach party – it's not good enough.

Speakers get 3 minutes in the lime light with full attention, then they join in as honored hang-arounds until the party ends.

§1 – THE T-SHIRT PIMP PRINCIPLE

We make cool T-shirt. If we can't express what needs to be said on a t-shirt people would consider wearing – we're not good enough.

WE PIMP AGENDAS

The average human attention span in year 2000 was 12 seconds, but by 2013 it was only 8 seconds. That is 1 second shorter than the attention span of a cute little goldfish*.

There you go. One pretty good indication on why the world leader's messages on human survival need help. They need to be expressed in shorter terms – that's why we pimp them into small golden messages in any form.

ABOUT PIMP

§3 – THE PARAGRAPH PIMP PRINCIPLE

We re-write global agendas into short formats and new vibes. If we can't summarize the essentials in a paragraph using a tweet – 140 characters – we're not good enough.

We pimp all paragraphs from relevant agendas into three sizes: S, M, L.

SMALL – maximum 140 characters
MEDIUM – maximum 500 characters
LARGE – maximum 1000 characters

We then collect all sources, links and documents in a full XL-format. We make the pimped agendas available in English text formats and will develop them into sounds, songs, art and videos as well. With the help of great people we hope to translate all of it to other local languages.

PIMP DISCLAIMER

We refine official content into new formats in order to serve our followers. In this process subjective judgments and priorities are being made on what to include and how to phrase it. We will do mistakes along the line, but always provide links to original sources. We are doing this for good reasons and we are grateful for corrections, ideas, comments and suggestions concerning improvements.